UK act Duran Duran have created their own virtual universe inside 'Second Life', a privately-owned, partly subscription-based 3-D virtual world. The five original band members announced that they have commissioned their own custom-designed avatars who will live out a genuine 'second life' on a fantasy, luxury island, with 'in-world' concerts and media appearances taking place alongside the band's media, public and live engagements in the real world. Second Life was made publicly available in 2003 by San Francisco-based Linden Lab - a company that was founded by former RealNetworks CTO Philip Rosedale. The community now holds more than 350,000 'residents'. Duran Duran are currently in the middle of recording their next album for Epic Record which will be released in the New Year. Source: http://www.side-line.com/
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